Combining renewable energy with agriculture and keeping up with green consumption trend
To minimize negative environmental and human health impacts while keeping up with the world’s sustainable consumption trends, CAS Energy, a company specializing in renewable energy began implementing the CAS Farm project in November 2022 – applying high technology to Vietnam’s agricultural production sector.
CAS Energy’s main products include clean vegetables, humane eggs, and renewable energy for agricultural production. Thanks to a team of highly specialized engineers, CAS Energy combines a humane chicken-raising model with a renewable energy system on the barn’s roof, providing a source of clean energy to support agricultural operations, thereby achieving net zero, and alleviating strain on conventional energy sources.
CAS Energy is one of the pioneers in reducing emissions in the egg industry. It is also the first unit in the Central region to achieve Certified Humane Egg certification.
“Every time you choose to use a CAS Farm product, you are choosing zero emissions and a green future for ourselves and the next generation.”
Seizing the opportunity
By accessing information from the Facebook Page of the Women’s Initiative for Startups and Entrepreneurship (WISE) and through referrals from the Social Impact Business Network, CAS Energy was informed about and subsequently enrolled in the Business Acceleration Program tailored for women-owned businesses. This program aims to promote inclusive and gender-responsive procurement practices within the tourism sector, as part of the WE RISE TOGETHER.
CAS Energy also highly appreciates the support in communication and marketing, which is a major bottleneck for the business. Participating in the Program opened a new door for CAS Energy, allowing them to take advantage of resources and practical knowledge from in-depth training sessions on building their brand and marketing.
“We swiftly applied the insights learned from experts to our marketing strategy, enhancing its effectiveness and fostering a robust, trustworthy brand image in the heart of customers and partners.” – Ms. Nguyen Thi Phuong Linh – CAS Farm Project Manager
Continuing the success
Through the Program’s networking activities, in February 2024, CAS Energy successfully became a supplier of humane eggs for Four Points by Sheraton Da Nang Hotel, and Marriott Hon Tra Hotel, which belongs to the Marriott International group. The group is also a pioneer in developing and implementing diverse and gender-responsive procurement policies, with 51% of the chain’s suppliers being women or disadvantaged groups. Currently, the purchase of Four Points by Sheraton Da Nang contributes 50% of CAS Energy s egg production.
CASFarm at the business networking event in March 2024 implemented by WISE and UNWomen
“Companies that are embracing gender responsive and inclusive supply chain not only tap into a talent pool but also secure sustainable and prosperous development.” – said Ms. Caroline T.Nyamayemombe, Representative of UN Women Viet Nam.
Understanding the importance of a diverse and responsible supply chain after participating in the Program, Ms. Nguyen Pham Cam Tu – Co-founder of CAS Energy also encourages supply chain partners to share their efforts of sustainable development and gender equality in its business activities. In December 2023, CAS Energy officially joined the community of businesses supporting Women’s Empowerment Principles[4] – WEPs, contributing to gender equality and empowering women’s promotion in the workplace, market, and community, which CAS Energy has been maintaining and spreading.
Ms. Nguyen Pham Cam Tu -founder of CAS Energy
“While women owned businesses products have good quality, they face major challenges in accessing the market. The success of supporting CAS Energy to become a supplier to high end hotels is a demonstration that the Accelerator Program s support activities properly address the difficulties of women owned businesses” shared Ms. Tu Thu Hien, Director of the Women s Initiative for Startups and Entrepreneurship (WISE).